How Top Web Comics Will Further Promote YOUR Web Comics


Update: Be sure to read through the comments for more teaser details as well!

Marty Basto, the new owner of Top Web Comics, decided to give me some time off today so he could share some insight with all of you. What he has to say teases quite a bit, so be sure to read between the lines. There is quite a bit on the go behind the scenes here at TWC and soon you’ll have even more ways to promote your art! So here is the innovator behind it all to give you an idea about what is happening now at TWC, and a glimpse at the future. Welcome to… A Moment with Marty.

This Article has been long over due. I’ve been meaning to write to you all for a long time now, but since Les is doing such a good job with the reporting, it almost felt mute to do so. However, I’m hoping to give Les a little break by writing this article in hopes to shed a bit of light on what’s happening behind the scene here at Topwebcomics.

For those of you who have not been around since the beginning, you must be wondering, who the hell is this guy? Well it’s a question I ask myself every day until my head starts spinning. What I can say for certain is that I am Marty Basto. Who’s that you say? Well I’m the guy behind the scene who keeps poking everyone with a very pointy stick to ensure we keep on improving everything that we do until we reach perfection….which is impossible but a nice goal nonetheless.

Some time ago, we announced that TWC merged with Basto Media in order to combine our efforts with a single goal of creating the best webcomic based community on the web. To do that, we still have Richard as our technical guru and mastermind behind TWC. With him on our side, there is nothing we cannot accomplish with our community. But that’s not enough really… To form a community, we need someone social, who talks a lot and who is able to entertain people by the masses. So we grabbed the cheapest guy we could find and made him the Editor.

I kid of course; Les is an extraordinary individual with a talent of making everyone feel welcome. His dedication to his fans is a lesson to be learned by many. I feel privileged of having had the chance to work with Les for over a decade now. Les brings a fresh new set of eyes to our community with insightful articles that are informational as well as promotional for all. Because of Les’ articles, I can say personally that I have discovered many new webcomics that are paving their way to greatness.

Webcomics is a form of art. Therefore, it is only natural that we have an artist assigned to our group in order to help out with some of our designs. Les is doing a lot of it himself which we are all grateful, but Les is not alone. Drawing along side Les is Felle Jones, Basto Media’s Artistic Supervisor. Felle’s art is very diversified and always a blast to work with. His dedication to schedule and quality has made him a legend in our office.

Personally, I could not think of a better group of people to share this endeavor…

But then there is me. The full embodiment of annoyance combined in a single fat body.

I’m really more detrimental to the team than helpful but my poking stick ensures that we keep on pushing onwards!

Our ultimate goal with Topwebcomics is to help promote webcomics around the world. We want to show that the Webcomic Industry is no laughing matter and that there are a LOT of talented artists and story tellers out there with a passion for creating. We want to help share these creations with the world. Together, we can do it! Really…What’s stopping us?

The Art Contest that we have been having this month was designed to promote webcomics, a chance to show your own characters in a different situation and to promote your art to the masses. Many viewers are attracted to a preferred art style that changes per individuals. Given the nature of our business, it is only natural that we want to promote our art in hopes of attracting new readers. However, given the randomness of the competition, we were all pleasantly surprised at how much could be told in a simple image with the characters that are there.

We have a lot more activities up our sleeves that we hope will be fun for all. We are always up for suggestions as well since everything we do, we do it for YOU! Yes..yes…a lame quote but true nonetheless.

I mentioned before that our goal is to create a community. It is clear in my mind that we cannot accomplish such a goal without the support of the readers and the fans of webcomics. We want to give MORE to people who comes in and vote for their favorite webcomics. We want to give MORE to the fans that come here at the Watercooler and converse with us all. We all need to show our love to our fans for their support and continuous presence. By all means, if you have any suggestions, please feel free to email Les at We want to make this place attractive for ALL to enjoy.

HAHAHAHA….see, I don’t do much around here, just the master delegator!!!

However, I hope to continue with my presence here from time to time. I hope to bring more industry related topics from a different point of view and to initiate debates amongst ourselves. I personally love a good respectful debate and I think that due to the diversity of the Webcomic Industry, we can definitely have some good ones.

Well everyone, I thank you all for reading and for your continued support. I promise you all, that we are only just beginning and time permitting, we will achieve our goals together where no one is left behind because at the end of the day, every idea is a story waiting to be hatched.

Together, we will make every fantasies come true, one dream at a time!

Ok…I’m done with the lame slogans….

– Marty


  1. DemonDan April 17, 2014 7:50 am 

    So now we meet the mysterious Marty…

    Like the article, except that you don’t actually provide the answer to the question in your title, beyond that you want to do more to promote, and create community. Are there any specific ideas worth sharing yet?

    • Les Major April 17, 2014 2:01 pm 

      I felt I needed something more than, “A moment with Marty,” and saying, “Read this wall of text by my boss,” sounded relatively condescending. Honest, but condescending. Thankfully Marty has provided some good feedback on the topic in his comments. I meant it as more of a teaser since he does talk about the contest, but also with the nod towards community involvement I felt the rivalry system and the “gold” thing you two may be talking about could be separate things. So probably leaving Marty to talk teaser content isn’t the best of ideas. At this rate though I won’t have to post any site news for the next year since he’ll accidentally reveal everything soon enough. :D

      • MartyBasto April 17, 2014 2:43 pm 


        I didn’t divulge anything new…except the rivalry part.

        See that why I don’t do things!

  2. MartyBasto April 17, 2014 8:47 am 

    Serves me right for calling Les cheap. I was hoping Les would just keep the title A MOMENT WITH MARTY and not put a specific title….lesson learned, don’t upset Les….

    There are lots of ideas worth sharing, I’m just not sure if they are ready yet to go into details.

    One thing for certain, we need more art on this site. We’re a webcomic community so it’s only right that we have more art pieces.

    Therefore, one thing that we talked about was a method to better promote the webcomics that enter in our contests. So what we talked about was to include a preview section in the webcomic voting portal where we will be displaying the contest entries, randomly and evenly, giving additional exposure to those who participate in our contests.

    So that will be one thing coming shortly while we prepare the others.

    But what about you, Dan – what would you like to see?

    • DemonDan April 17, 2014 8:54 am 

      That’s a good idea.

      One of my ideas already got implemented actually. Twas I that suggested the “New to the List” list. Although I think it should a place next to all the genre categories and not just up at the top out of the way. I think it could be good to promote the new comics a bit more, especially since the majority of the top 100 is essentially predetermined every month.

      Other ideas, if you want to promote art, is to somehow reward creators for having a new incentive or wallpaper (with a set max or something per month, etc) uploaded. You guys did mention some sort of creator “gold” contest entries would receive. That would get more art on people’s listings, and not just the vote button.

      You’d have to make the gold meaningful for something though. Save up enough and you can buy 1 day of ads, maybe?

  3. MartyBasto April 17, 2014 9:23 am 

    We did entertain the idea of keeping up to 5 incentives visible for viewing. A sort of history if you will.

    We did implement a Wallpaper section in the profile pages so that creators can upload more art work to their profile.

    Personally, I would definitely like to see a more customizable profile page. Obviously that wont be able to happen over night but with a little bit of luck and determination, I think we can do it.

    And the gold thing is in the works…I don’t remember mentioning anything about that but its a matter of programing the system.

    Since I’m here, I might as well ask the question to all:

    What do you guys think of having a friendly rivalry section on TWC?

    This would be strictly voluntary. Two webcomics would agree to terms that they deem acceptable (example: each webcomic will generate a pinup, post it in the rivalry section. The one getting the most vote wins the challenge. The loser must create a guest strip for the winner)

    or whatever challenge you can think of. It could even be a small challenge like, (the webcomic getting the higher rank in May wins)

    And this would be paired together with the gold system that you mentioned as a little further incentive to do it?

    Is that something that could be fun or would it turn ugly?

    • DemonDan April 17, 2014 9:43 am 

      I believe that the gold system was briefly mentioned in the March Contest (#2).

      My experience with vote-drive direct contests was not the most pleasant, so I don’t know if I’d want to get involved in one again. Maybe if there was no reward outside of bragging points, but if you introduce a real reward than you will see a lot of people get very involved and emotionally attached to the contest. Which could be good for you, but I don’t think I would participate in one of those again.

      An incentives history would be nice. Especially since a lot of us use the incentives as a way of showing unique or different art that doesn’t normally get updated on the site, it would be nice to have it archived here or something.

      Profiles could be…interesting. Not sure if you want to get TOO social. Most creators already have Facebook, and now Patreon profiles for their social needs.

      • Coyote April 17, 2014 8:25 pm 

        Although, Dan… Facebook has a downside, what with the “throttling” policy now. I would love an alternative, since I don’t see FB backing down any time soon.

  4. MartyBasto April 17, 2014 9:52 am 

    Thanks DemonDan,

    I don’t think you should let one bad experience tare you away from having fun with the rest. We’re learning as well as we go and we will continue to improve so that the focus remains on the webcomics and not the fighting.

    • DemonDan April 17, 2014 9:54 am 

      I’m not categorically against more contest things. I’d probably just wait to see how a couple other ones go first.

      I certainly still want to be involved. I had a lot of fun promoting the April art contest, and got a couple of my webcomic friends to make entries. Just not sure which ones I’ll active compete in :)

    • DemonArchives April 17, 2014 11:56 am 

      Even if Dan doesn’t want to poke a stick under the troll bridge anymore… never fear, I still love a good troll feeding so I’m up for it whenever :D

      But I do very much like the idea of a webcomic duel… very much poking fun at a “dance off”, a “sing off” etc that we see in some ridiculous movies.

      That would reduce the “fighting” drastically. Especially if the “challenger” got to name the prize, whereas the “defendant” gets to name the method. :D

  5. MartyBasto April 17, 2014 10:02 am 

    We will do our best to keep bringing you more fun and challenging events.

    I know I’m having a blast seeing the creativity of it all.

  6. DemonArchives April 17, 2014 3:11 pm 

    As someone advertising with yall, it would be neat to get impressions metrics… If only because it would help in comparison with other cpm or cpc competitors for my advertising budget.

    • MartyBasto April 17, 2014 3:14 pm 

      We’ve been looking into this matter. Hopefully we will have something soon.

  7. Coyote April 17, 2014 9:04 pm 

    For me, at least, the kinds of contest that require a lot of shepherding are… well, not ideal. My free time is super limited. I participate in contests mostly because the attention I get as an “also-ran” is enough to draw a few readers.

    Something that rewards more long-term displays or the occasional art jam would work for me much better. Dan can attest that when a comic is “spotlighted” over at Webcomic Underdogs, I can’t get any fan art contributed until about two weeks to two months afterwards, heh…

    • DemonDan April 17, 2014 9:22 pm 

      Yeah, sometimes it takes a while for people to actually produce the fan art for the winner ;)

    • Les Major April 18, 2014 2:54 am 

      I’ll be promoting all the entries here very soon too, including your own. :)

      That is a good point though that all entries should be highlighted for the effort put into them. Posting about them here on the blog is a good thing but maybe we also need a gallery of sorts that readers can browse through to see previous entries to contests as well. We certainly won’t just leave them to be forgotten, that’s for sure.

      • DemonDan April 18, 2014 7:49 am 

        Even just a link to the past contests. Those pages with their entries are still there, just not accessible very easily. Just a “Past Contests” link at the top would be enough.

  8. Coyote April 18, 2014 10:17 am 

    A link to past contests would be cool. That would seem to be an easy way to make a quick gallery, and might spark more people to get involved as well. I suppose at some point storage and bandwidth might be an issue..

  9. Stu-Jojo April 18, 2014 12:49 pm 

    The contests idea was really good, and fun. I’ve really enjoyed it, i could just cut off from real life and updates and concentrate on something different and new. Also it was completely unexpected for me to reach the 3rd place with The Highest Bet, i mean, it’s online since just a week ago

    I can’t wait for the next one, i think i’ll take part to that as well!

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